Salesforce B2C Solution Architect Exam Guide

The Salesforce B2C Solution Architect Exam is designed to assess the knowledge, skills, and experience of individuals in architecting and driving multi-cloud solutions that deliver business value for customers. This exam is part of the certification program aimed at validating the expertise of B2C Solution Architects who can provide guidance and leadership across different enterprise architecture viewpoints. By earning this credential, individuals demonstrate their ability to combine business leadership, delivery leadership, and technical leadership to create solutions that align with the Salesforce Customer 360 Vision and Platform.

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To prepare for the Salesforce B2C Solution Architect Exam, candidates are recommended to have experience in bridging business needs with technical implementations to achieve business value. They should be able to lead the overall vision for a business solution, inform customers and implementation teams about use-case best practices, and drive customer experience solutions through prioritized use cases. Candidates should also have a strong understanding of multi-cloud integration, solution architecture design, and technology selection. By acquiring this certification, professionals gain recognition for their expertise in guiding companies on a multi-cloud solution journey and delivering successful outcomes based on best practices.

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The Salesforce B2C Solution Architect certification program aims to equip individuals with the skills and knowledge necessary to architect and drive multi-cloud solutions that generate strategic business value for customers. Through a combination of practical experience, training, and a comprehensive exam, candidates are assessed on their ability to provide guidance on differentiating customer experiences, advocate for multi-cloud implementation considerations, and select the appropriate product features aligned with the customer's vision and business value goals. This program not only validates the expertise of B2C Solution Architects but also provides them with a framework to inform and advise customers, drive successful implementations, and create end-state solution architectures that deliver business value.

 

Who is it for

The Salesforce Certified B2C Solution Architect credential is intended for individuals who have the expertise, skills, and experience in architecting and driving multi-cloud solutions that deliver business value for customers. It is designed for professionals who can design, plan, and deliver solutions that align with the Salesforce Customer 360 Vision and Platform.

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This credential is suitable for individuals who have experience and knowledge in the following areas:

1. Bridging business needs and technical implementations to achieve business value for customers.

2. Leading the overall vision for a business solution and guiding companies on a multi-cloud solution journey.

3. Providing guidance to customers and implementation teams on use-case best practices and considerations.

4. Driving customer experience solutions by prioritizing use cases and defining success criteria.

5. Guiding implementation teams through multi-cloud integration and testing scenarios.

6. Designing end-state solution architectures and offering phased approaches to achieve desired outcomes.

7. Selecting the appropriate technology to complement the designed architecture.

8. Establishing a common language to describe multi-cloud use cases and their successful implementation.

9. Defining best practices for multi-cloud implementations.

10. Participating in the delivery of architected solutions to oversee implementation and make adjustments as needed.

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Overall, the Salesforce Certified B2C Solution Architect credential targets individuals who possess a combination of business leadership, delivery leadership, and technical leadership skills to create strategic business value for customers through multi-cloud solutions.

 

Key capabilities expected from the candidate include:

1. Business and Technology Alignment: The candidate should be able to bridge the gap between business needs and technology solutions. They should have the ability to assess the digital maturity of a company/customer and translate their vision into relevant customer experiences powered by Salesforce products. They should understand the business value that can be derived from different solutions and be able to articulate trade-offs involved in choosing one solution over another.

2. Multi-Cloud Expertise: The candidate should have expertise in designing multi-cloud architectures for Salesforce products. They should be able to model best practices for multi-cloud customer profile modeling strategies, considering the individual profiles of customers across different Salesforce clouds. They should be able to map business use-cases to multi-cloud capabilities and deliver appropriate multi-cloud solutions that align with business needs and implementation best practices.

3. Solution Leadership: The candidate should possess strong solution leadership skills. They should be able to lead solution discovery, align stakeholders on a solution, and communicate the business value it generates. They should serve as the solution owner, ensuring that the implemented solution delivers the intended business value. They should also have a deep understanding of Salesforce products such as B2C Commerce, Service Cloud, and Marketing Cloud, and be able to challenge solutions based on their utilization and design implications.

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Overall, the Salesforce Certified B2C Solution Architect is expected to have a combination of business acumen, technical expertise, and leadership skills to design and deliver end-state B2C-centric customer experiences that drive business value on the Salesforce Customer 360 Platform.

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Purpose of this Exam Guide

The purpose of this Exam Guide is to assist candidates in evaluating their readiness to pass the Salesforce Certified B2C Solution Architect exam. It serves as a comprehensive resource that provides valuable information about the certification exam, including the target audience, recommended training and documentation, and a complete list of exam objectives. The guide is designed to help candidates understand what is expected of them and to provide them with the necessary guidance to prepare effectively for the exam.

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The Exam Guide aims to help candidates achieve a passing score on the Salesforce Certified B2C Solution Architect exam. It outlines the key topics and knowledge areas that candidates should focus on during their preparation. By following the recommendations and studying the provided resources, candidates can maximize their chances of success and gain the necessary confidence to approach the exam with a solid understanding of the subject matter.

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This guide emphasizes the importance of a combination of on-the-job experience and self-study for exam preparation. It recognizes that practical experience in the role of a B2C Solution Architect is valuable and should be complemented by dedicated self-study using the recommended training materials and documentation. The Exam Guide serves as a roadmap for candidates, offering a clear understanding of the exam's purpose and providing them with the necessary information and resources to effectively prepare for and pass the Salesforce Certified B2C Solution Architect exam.

 

About the Exam

This section provides important details about the Salesforce B2C Solution Architect exam to help you prepare effectively for the assessment.

• Exam Format: The Salesforce B2C Solution Architect exam consists of 60 multiple-choice/multiple-select questions and 4 non-scored items. These questions are designed to evaluate your knowledge and skills in architecting B2C solutions on the Salesforce Customer 360 Platform. It is important to have a comprehensive understanding of B2C solution architecture concepts and their application in a multi-cloud environment.

• Time Allotted: You will have a total of 120 minutes to complete the exam. Managing your time effectively is crucial to ensure that you have sufficient time to read and respond to each question. It is recommended to allocate enough time for reviewing your answers before submitting the exam.

• Passing Score: To pass the Salesforce B2C Solution Architect exam, you need to achieve a minimum passing score of 63%. This score reflects your proficiency in B2C solution architecture and your ability to align business needs with the appropriate Salesforce products. Thoroughly understanding the exam objectives and preparing accordingly will increase your chances of achieving the passing score.

• Registration Fee: The registration fee for the Salesforce B2C Solution Architect exam is USD 400, plus applicable taxes as required per local law. This fee covers the administrative costs associated with the exam registration process. It is important to ensure that you have made the necessary payment arrangements before registering for the exam.

• Retake Fee: In the event that you do not pass the exam on your first attempt, a retake fee of USD 200, plus applicable taxes as required per local law, will be applicable for subsequent attempts. It is recommended to thoroughly prepare and leverage the available resources to minimize the need for retakes and increase your chances of success.

• Delivery Options: The exam can be taken either in a proctored setting at a designated testing center or in an online proctored environment. The online proctored option provides flexibility and convenience, allowing you to take the exam remotely. Both delivery options ensure a secure and reliable testing experience.

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By familiarizing yourself with these important details, you will be well-prepared and equipped for success in the Salesforce B2C Solution Architect exam. Remember to study the exam objectives, gain hands-on experience, complete recommended training and documentation, and utilize additional resources to enhance your knowledge and skills in B2C solution architecture on the Salesforce Customer 360 Platform.

 

Recommended Training and References

To adequately prepare for the Salesforce B2C Solution Architect exam, Salesforce recommends a combination of hands-on experience, training courses, Trailhead trails, and self-study. The following resources are highly recommended to enhance your knowledge and skills in B2C solution architecture:

1. Study for the B2C Solution Architect Certification Trail: This comprehensive trail is specifically designed to help you prepare for the B2C Solution Architect certification. It covers a wide range of topics related to B2C solution architecture and provides valuable insights into best practices and considerations.

2. B2C Solution Architect Certification Trailmix: The B2C Solution Architect Certification Trailmix is a curated collection of Trailhead modules and projects that focus on the key areas covered in the exam. It is an excellent resource to further deepen your understanding and practical application of B2C solution architecture concepts.

3. Partner Learning Camp (PLC) for Partners: If you are a partner, accessing Partner Learning Camp (PLC) will provide you with additional resources and courses specifically tailored for B2C Solution Architects. PLC offers a comprehensive course catalog that can further enhance your knowledge and expertise in B2C solution architecture.

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It is essential to engage in hands-on experience, complete relevant training courses, and actively participate in Trailhead trails to reinforce your understanding and application of B2C solution architecture principles. Additionally, self-study using the recommended resources will help you further strengthen your knowledge base and prepare you for success in the Salesforce B2C Solution Architect exam.

 

Exam Outline

The Salesforce B2C Solution Architect exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience with B2C Commerce and should be able to demonstrate knowledge and expertise in each of the areas below:

Discovery and Customer Success (27%):

• Facilitating successful customer engagements through agenda planning, requirement gathering, documentation, and design.

• Recommending the use of specific Salesforce products based on business requirements.

• Validating B2C architecture by capturing and explaining associated systems of record, key objects, and risks.

• Recommending implementation approaches and assessing relative effort based on given requirements.

• Articulating dev-ops lifecycle and governance in a multi-cloud environment to achieve change management goals.

Functional Capabilities and Business Value (7%):

• Recommending suitable B2C products and solution approaches to demonstrate customer processes such as marketing, purchase, service, and loyalty.

• Demonstrating how customer experience can be achieved using Salesforce B2C products for post-purchase activities in a multi-cloud solution.

Architecture Design (18%):

• Illustrating the interaction of Salesforce products and third-party systems in retail solution architecture to support consumer commerce journeys.

• Analyzing business processes and proposing customer experience solutions that generate business value.

• Recommending multi-cloud strategies and implementation approaches to create custom personalized experiences utilizing the Customer Data Platform.

• Recommending appropriate solutions for data security and residency requirements, and describing their impact on implementation.

Data Models and Management (25%):

• Explaining how key business entities relate between systems of record and systems of engagement using Salesforce Commerce object definitions.

• Recommending integration sequences, data exchanges, and process updates to satisfy business objectives and priorities.

• Articulating privacy management features across multiple clouds and identifying when a custom solution is required.

• Extending the standard data model for high-volume processing, addressing system limitations, and recommending integration methods for various data formats.

• Demonstrating best practices for data migration strategies and utilizing Salesforce data migration tools.

Integration (23%):

• Recommending appropriate designs and approaches for multi-cloud integrations based on customer requirements, considering out-of-the-box features, system limitations, and custom integration needs.

• Recommending integration patterns based on data volume, latency, and system limitations.

• Ensuring security for customers and internal business users while complying with regional and local legal requirements.

• Understanding integration methods and protocols to integrate systems across Service Cloud, B2C Commerce, and Marketing Cloud environments.

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Candidates should have hands-on experience with B2C Commerce and a strong understanding of each objective area to succeed in the Salesforce B2C Solution Architect exam. Effective preparation through practical experience, training courses, Trailhead trails, and self-study in the outlined areas will increase the likelihood of achieving a passing score.